Reliable Dedicated Content
Wimsatt's Gold Standard Post newsletter informed an entire month worth of content for the organization. It would cover a variety of topics: industry news, upcoming price changes, Wimsatt Rewards updates, new product releases, special discounts, events, and more.
The direct mail design and language often informed all other tactics for consistency. These same topics would then also be covered in an emailer to our customers, in our blog, and in social media posts.
The customer database for the printed mailer and emailers were maintained through a custom-built platform only accessible through the Wimsatt Intranet and manually imported/exported to Hubspot by matching headers or a manual scrub.
What was I responsible for?
- All digital and print design
- Content gathering and writing
- Publishing for internal sales and customer delivery
- New recommendations based on performance
Direct Mail
Emailers
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Hubspot emails were coded to recognize when devices were set to dark mode and change styles accordingly.
Landing Pages
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Blog Posts
Hubspot
With the frequency at which we utilized Hubspot Marketing Hub, I earned this Champion User award.
Social Media
Industry Experts
To further establish the credibility and knowledge Wimsatt brought to its customers, we would regularly connect with associations and podcasts to share our insights.
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— Wimsatt (@wimsattdirect) August 24, 2020
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— Wimsatt (@wimsattdirect) September 18, 2020
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— Wimsatt (@wimsattdirect) June 9, 2021
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— Wimsatt (@wimsattdirect) November 13, 2020