SkySpecs provides an arsenal of SaaS solutions for wind turbine maintenance and had expanded with the acqusition of two other companies, Fincovi and Vertikal AI, driving them further into predictive maintenance and financial managment of wind farms. Their customers consist of OEMs, individual wind farm owner/operators, and engineers alike.
SkySpecs leadership hired a 3rd party consultancy to assist with the rebrand and updated WordPress website. Their team of writers and designers worked with our marekting team and technical leads to develop new structures and language to help individuals better understand our products. SkySpecs was creating an entirely new category in the industry so this presented quite a challenge in terms of market research and marketing tactic development.
The kick-off to our relaunch was our exhibition at American Clean Power 2021. We had to integrate our new brand standards and product lineup into all new collateral, displays, and promotions with few existing assets to rely on. Also during this timeframe we were working hard to relaunch our WordPress website so prospective customers and existing customers could get a better sense of our offerings.
What was I responsible for?
- Exhibit design management
- Event sponsorship management
- Event promotion tactics
- On-site setup and customer relations
- Bookings & Reservations
An objective of ours was to have a tall exhibit that owned our 20x20 boothspace, with a meeting area to host private sales meetings. With the help of Exhibit Options and GR8VU, our staff graphic designer and I used their renderings to create these mockups. As our rebrand and website relaunch was not complete, we used early reviews of the new website to guide our design decisions and language with reviews from our product and solutions teams to ensure our messaging was in alignment with our new marketing strategy.
Why the huge delays?
This video was the primary digital display in our exhibit space. With the product and solutions teams, I developed the content for this video as an introduction to our new product lineup, including storyboarding, content gathering, and providing design direction to our graphic designer. The delays in the video are long since exhibitions are very busy atmospheres. We needed to communicate as much as possible in as few words as possible, to grab peoples attention and draw them in with impressive statistics and words they want to hear (or see, in this case) that will make their businesses more successful and their lives easier.
I oversaw the copy development and design of this flyer as the very first asset of the new SkySpecs brand. The QR code/link on the flyer goes to the Landing Page below. The Landing Page was duplicated for other applications to track the effectiveness of the flyer.
Website Redesign & Landing Page Code
Due to the company's use of Pardot Marketing Automation software, I hand-coded this landing page template based on preliminary designs of the rebranded WordPress website.
Join us Dec 7 & 8 in SLC Utah, for #CLEANPOWER2021. We’re excited to reconnect with our customers in-person. We will be sharing our expanded product solutions, designed to help renewable energy companies with productivity, efficiency, and returns. Booth 627, see you there! https://t.co/Gd5gkgCHZ4
— SkySpecs (@skyspecs) November 10, 2021
Monthly Email Newsletter
The SkySpecs Newsletter also featured mention of our exhibition and sponsorship at the conference.
A company-wide notice to mention our presence at the conference was issued with suggested language and details. It was to the sales, solutions, and customer experience teams discretion on how to use our suggestion.
Sales Contact Followup Email
We also sent a personalized emailer from our VP of Sales to individuals who made contact with us at the event.
Sales and CX Email Signature
A small email banner was created for SkySpecs associates to add to customer correspondence.