As an artist and designer, my focus is helping others accomplish their goals, specifically with the knowledge and skills that I possess in Art, Print and Web Design, Marketing, Crafts, and Project Management. As a part of helping others build themselves up, I also focus in educating them and informing them of the means to accomplish their goals. What’s in it for me? I want to be that sagely gray-haired lady who knows a little bit about everything.
I am Veronica Kerr. Most people just call me V or VK, and you can too! I’m from Howell, MI – Born and raised in the mitten. I've been all over Michigan, having lived and worked in diverse communities. I've been called tenacious, passionate, wise, and jovial. You'll often find me driving, seeking the experiences that inspire me; Conventions, Performances, Museums, Galleries, Concerts, Camping, Fishing, Arcades, or just visiting friends and family. I’m interested in all things expressive, art & design related, handmade, and unique. I enjoy both big pictures and small details.
I am the person who asks "why?" and follows it up with "why not?" Often my principles guide my path, how I treat others, and what people I keep in my company. No one is perfect and everyone has something more to learn. Rough edges are what makes each of us beautiful and unique. Everyone has a sincere drive to seek happiness, explore, and learn, but I've found that it becomes lost in the mundane. When we accept complacency in our lives, when we want for and strive for nothing, our personal growth ceases. There is more to life than simply being alive; To really live is something more, and I endeavor to hold that feeling and share it with others.
More than you ever wanted to know about my background…
2005 - 2006
While in High School, my first Graphic Design Internship was with the Marketing/Art Department at Centurion Medical Products. This is where I learned the fundamentals of photo editing, layouts, Photoshop, Illustrator, and InDesign. I graduated from Howell High School in June 2006 and moved to Detroit, MI to attend the College for Creative Studies to earn my BFA in Graphic Design.
2007 - 2009
During breaks in college I interned with Centurion’s Label Sales Department, gaining more experience with sales support, label production design, and large documents like catalogs. During this time I also moved to Taylor, MI.
I earned my BFA in Graphic Design from the College for Creative Studies, moved to Allen Park, MI, and had a short stay with Staples Copy Center. That’s where I got my customer service chops and learned about multifunction laser printers, large format printers, and UPS transactions.
In 2010 my Grandmother passed away and I felt it was best to be with my family, so I moved back home and got a job doing Quality Control in Manufacturing.
I did more freelance work during this timeframe, doing work for a few political campaigns in Livingston County, MI; signage, print collateral, websites, and a few small projects for Livingston County’s website as well.
Late 2011 – Mid 2016
Shortly after moving home, I landed a job with IMS – Integrated Marketing Solutions in Waterford, MI, and later in Pontiac, MI. IMS was the first agency-type job I’d ever been a part of; Very fast-paced, everything with tight deadlines and tight budgets. I took on multiple roles in design, project management, marketing strategy development and tactics, website development, and even IT. I assisted regularly with billing, proposals, research, and internal process development. I’ve kept many clients happy with IMS, balancing good design with short funds and short timeframes. These clients often commented that I’m a pleasure to work with, am very responsive, feel that I genuinely care about their success, and they often called me directly.
Late 2016 – Late 2017
As a part of C3, I was a decision maker and the point person for all of the marketing strategies and tactics used for each subsidiary and the main brand. All of my duties that I maintained while with IMS were carried through to the new venture with C3.
I have returned to Howell and returned to college at the College for Creative Studies in the pursuit of a teaching certificate, while doing independent work under own company, V-Star Design Group, LLC. My goal is to work with teens to develop critical-thinking skills and provide a safe place to be expressive and to explore art and design. Though I maintain work with IMS and C3, I am more free to take on work that is more meaningful to me.