Updates Across the Board
Every 5 years Wimsatt would do a major evaluation of all company visual assets and marketing tactics. This time it resulted in a rebrand to accomplish several objectives:
- Increase customer and associate engagement
- Drive more traffic to our online store
- Modernize the brand perception
When speaking with the HR Director, we often talked about the brand voice and behaviors. We wanted Wimsatt to become "The Gen X Dad" and instead of the "Silent Generation Dad." 😂
A small point of pride for me are these industry-specific custom icons. With the rebrand we added custom icons to a variety of areas to easily identify concepts and emphasize CTA buttons.