Cultivating the relationship
between utility & design
to develop solutions
that drive successful outcomes
Marketing and design aren't a mystery. People throw trendy words and phrases onto the same tactics and methods we've always used as new technologies add their nuances to the space. It's simple: Language + Image + Audience = Tactics. Different tactics reach different people, different images resonate with different audiences, different language speaks to different people. After you employ your tactics, measure your results. If your campaign is successful, roll with it, or look at your standards of success and see if they can be raised. If your campaign was not successful, look for the reasons why and modify to suit.
Design solutions need to suit the end user. "Looking good" is stiff justification for design decisions. Why something is used, how it's used, who is using it... are only some of the questions you need to ask to optimize your own procedures, how your product is understood, and how you can attract more people to your product, service, or cause.
Art & Design
Realize the power of art and design: To inform the masses, to sway opinions, to marry the deep spaces of the human experience with reality. Think of a vehicle that changes how we consume power, or a character in a show that empowers a generation, or a shoe that carries us to the grocery store, or a poster that gave us hope. The industrial revoluion, the civil rights movement, documentation of society as we know it... would be nothing without both art & design.